Domains ending in .com are still the gold standard. But there's a whole world of top-level domains out there, and the .new might be the most underrated one.
.new domains let you create sheets, send DMs, and much more. They work like a URL-based shortcut to get things done. You can control your actions simply by typing. Since it’s an actual top-level domain, it works in any browser. So it's basically a command-line for the internet.
I took 8 years of spanish in school — but at age 32 I learned that I could type "docs.new" into chrome and instantly get a blank google doc and that was the most important palabra I ever learned. — Shaan Puri
A Trend Toward Action
The .new domain serves as both a shortcut and a branding tool. Companies can use these custom domains to simplify user access and reinforce their brand recognition.
- og.new - Creates a new Open Graph image
- dm.new - Shares a link directly to your X/Twitter DMs
- post.new - Writes a new post on WordPress
- gif.new - Creates a new GIF
- sheets.new - Creates a new Google Sheets spreadsheet
- playlist.new - Creates a new Spotify playlist
- canva.new - Opens a new Canva design
You can explore the full list of .new domains on Google's directory. But I feel like there is room for more. Here are some ideas for .new domains that are still available on the day this post is published:
- box•new
cron•new*taken by Supabase- lead•new
- appointment•new
- cut•new
- user•new
I wonder how far we can go with this. Thinking of chaining .new domain actions just like you can do with CLI piping.
If that resonates, I’d love to hear from you. Drop me a DM at dm.new/nklswbr.